"Absolute rockstar".
"Creative wunderkind".
"The baddest of baddies".


These are some things nobody has ever said about me.

Maybe it’s why, over the past 9 years, I've created poker cards designed to discourage gambling, written a Valentine's Day song about ‘❤️’ bombs, launched a convenience store to talk about not-so-convenient truths, and co-authored an irreverent guide to Singapore's main attractions.

All in the hope of proving th—nah okay, who are we kidding. 

A 10-year-old photo I’ve used to catfish hiring managers (and also, my wife).



Scrawled more questionable things as:


Group Creative Director
Moon Labs Digital
May 2024 - present

Senior Copywriter
We Are Social Singapore
Feb 2022 - May 2024 (2 years 3 months)

Freelance Copywriter
Tribal Worldwide Singapore
Aug 2021 – Feb 2022 (6 months)

Copywriter
BLKJ Havas
Aug 2019 - Aug 2021 (2 years)

Freelance Copywriter
BBDO Singapore
Apr 2019 - Aug 2019 (4 months)

Copywriter
Kinetic Singapore
Apr 2018 - Apr 2019 (1 year)

Copywriter
BLKJ
Nov 2017 - Apr 2018 (5 months)

Junior Copywriter
Ogilvy & Mather Singapore
Apr 2016 - Nov 2017 (1 year 8 months)


Collected my scroll at:

Nanyang Technological University
Bachelor of Business, Marketing
Class of 2016