"Absolute rockstar".
"Creative wunderkind".
"The baddest of baddies".
These are some things nobody has ever said about me.
Maybe it’s why, over the past 9 years, I've created poker cards designed to discourage gambling, written a Valentine's Day song about ‘❤️’ bombs, launched a convenience store to talk about not-so-convenient truths, and co-authored an irreverent guide to Singapore's main attractions.
All in the hope of proving th—nah okay, who are we kidding.
A 10-year-old photo I’ve used to catfish hiring managers (and also, my wife).
Scrawled more questionable things as:
Creative Director / Copywriter
Moon Labs Digital
May 2024 - May 2025 (1 year)
Senior Copywriter
We Are Social Singapore
Feb 2022 - May 2024 (2 years 3 months)
Freelance Copywriter
Tribal Worldwide Singapore
Aug 2021 – Feb 2022 (6 months)
Copywriter
BLKJ Havas
Aug 2019 - Aug 2021 (2 years)
Freelance Copywriter
BBDO Singapore
Apr 2019 - Aug 2019 (4 months)
Copywriter
Kinetic Singapore
Apr 2018 - Apr 2019 (1 year)
Copywriter
BLKJ
Nov 2017 - Apr 2018 (5 months)
Junior Copywriter
Ogilvy & Mather Singapore
Apr 2016 - Nov 2017 (1 year 8 months)
Shelled out some serious dough for:
The Audacious School of Astonishing Pursuits
Creative Megamachine
Apr - Jun 2023
Did time at:
Nanyang Technological University
Bachelor of Business, Marketing
Class of 2016
Nice things people have said without coercion:
“Seth is one of the most composed, calm and collected creative I've ever met. Whether it comes to briefing or receiving feedback, he always keeps a positive (and chill) demeanour. Seth is flexible in his writing style to suit different needs and platforms, and is also collaborative with the working team — tapping on the planning team for queries, research, and thoughts whenever. Plus his openness to feedback without being overly defensive.”
“Love that Seth is always finding ways to make the work better, or constantly think of interesting and stupid (yes stupid) ideas and I love that about him because not many creatives dare to think of stupid ideas.”
“Seth is always incredibly patient and encouraging to junior creatives and he often gives great and sound advice or unique perspectives to solving briefs/problems. On top of that, he is also (in my opinion) the easiest creative to work with.”
To see how serious and unfunny I actually am in person:
+65 9169 4000
sethhanhonding@gmail.com