Solo Travel Study | Scoot




To challenge the stigma against flying solo, we first disguised our campaign as a ‘solo travel study’. 

Hundreds applied. Twelve were chosen. None had travelled solo before. So that’s exactly what we did — shipping each of them to a different corner of the world.

Creative Directors: Khalid Osman, Lester Lee
Creative Team: Gilda Lim, Loke Shi Ying, Seth Han