Seth Han | Creative 

    Dear World 
    The Undefeatable Crew
    The [Not-So] Convenience Store
    Hot Dot
    Defeat All Monsters
    Meet the Dots
    Solo Travel Study
    Because I Love You
    Rhythm of Skateboarding  
    Payback Is Gold
    Extraoddinary
    Don’t Heart Me No More
    You’re a Loser, and That’s Ok!
    Zinegapore

About

Extraoddinary  | MINI




The creative use of space has always been part of MINI's DNA. What if we took this key principle and applied it beyond the automotive?

We'd end up with fresh new ways to bring the community closer.

Creative Circle Awards 2019
Silver \ Outdoor \ Best Use of Live Outdoor Experiences
Bronze \ Outdoor \ Best Integrated Outdoor-Led Campaign
Bronze \ Outdoor \ Best Use of Ambient
Bronze \ Media \ Best Use of Ambient, Events & Stunts
Finalist \ Brand Experience & Activation \ Best Use of Events & Live Experiences
Finalist \ Craft \ Physical Craft: Art Direction

MARKies 2019
Gold \ Most Creative – Out-of-Home
Gold \ Most Creative – Consumer Event
Gold \ Most Effective Use – Experiential
Gold \ Most Effective Use – Events
Silver \ Most Creative – Integrated Media