You’re a Loser, and That’s Ok!


 
 
 
 


In Singapore, social gambling reaches its peak during Chinese New Year — a time where friends and family enjoy a few rounds of Poker, Blackjack or Big Two, as part of the annual festivities.

And each year, advisory ads try to warn us that gambling is b-a-d, using the same old messages and tropes.

Taking a wildly different tack, we released the first-ever 'anti-gambling, gambling cards'. Designed to poke fun at gamblers, using reverse psychology to invite them to reexamine their playing habits.

Creative Team: Christabel Chew, Dalton Choo, Seth Han